We founded the Danish children’s wear label, MINI A TURE Copenhagen, in 2002. Our dream and ambition is to create a true fashion brand for children. A brand that children want to wear themselves. A brand that is fashion forward yet wearable. And a brand that never compromises on the quality of the products.
We believe children should be free, confident and happy. Free to be who they are and to speak up — for themselves and others. Free to move and to playfully embrace the world with an open mind. All children should feel accepted and be encouraged to believe in themselves. Small is Free.
We are inspired by the imagination of children. Their sense of creativity and the curiosity they possess. How they create surprising universes and tell quirky stories that do not always make sense.
We advocate well-dressed children expressing themselves stylishly on their own terms. We do not compromise on either fashion-edge or freedom to move. The small details truly matter — adding sophistication and quality. Small is Cool.
Born in Scandinavia we know that the contrasts of the elements demand courage and the right clothes for the season. From magic summer days of endless light and warmth to cold, clear winters of cuddling darkness — our children should be dressed for taking on the world. Small is Adventurous.
In MINI A TURE quality is key; both in terms of our products and the services we engage in with our business partners. Our suppliers and manufacturers have been carefully selected for their commitment to quality and workmanship, together with their promise to provide safe and healthy working conditions for their employees.
Our dream of creating a true fashion brand for children has come true. Our collections are sold in larger cities around the world. We dress girls and boys – from babies to 12-year-olds. For all occasions and seasons. With attitude, good taste and ease.
We cherish the childhood memories. The scraped knee, the tree house smell, the sense of snowflakes melting on your tongue. Small is Imaginative.