Kids Concept

SWEDEN Concepts AB was started in Borås 2007. The company has a registered trademark, Kid’s Concept.
They are a wholesale business offering products for interior decorating and furnishing children’s rooms.
They do all parts of the product development, from creating patterns and choosing color schemes to designing the actual product. 

Letting children’s imagination influence the home is something they want to encourage.
Their target market is a family with children aged between 0 and 7 years old, and those who buy gifts to this age group.

The family, the children and home is of great importance to them, and this influences and shapes the way they work.



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